Zee News Fireside notes that India's retail channels are undergoing their most dramatic reconfiguration yet. General trade, which accounted for more than nine-tenths of the market in 2014, is expected to shrink to about 70 per cent by 2030 as modern trade, e-commerce, quick commerce and direct-to-consumer (D2C) brands gain ground. https://ift.tt/i8QbDsc November 16, 2025 at 11:49AM Fireside notes that India's retail channels are undergoing their most dramatic reconfiguration yet. General trade, which accounted for more than nine-tenths of the market in 2014, is expected to shrink to about 70 per cent by 2030 as modern trade, e-commerce, quick commerce and direct-to-consumer (D2C) brands gain ground.
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